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Manager's Workshop
Revisit Past TesTreks


    1. Panel: Perspectives on Trends, Innovations, and Thought Leadership in Software Quality Management
    2. Geography Matters: What Measurement Tells Us about Offshoring, Agile Methods, and the "Flat World"
Wednesday, November 9 - 8:30 a.m.

Panel: Perspectives on Trends, Innovations, and Thought Leadership in Software Quality Management

Thought Leaders from Microsoft, Micro Focus, HP Software, and IBM Software Group

Faster time-to-market and reducing cost to improve the overall bottom line have created pressure to increase productivity, especially in traditional software testing activities. At the same time, changing technologies and the growing number of platforms such as rich-client, web-connected devices, cloud computing, mobile computing platforms, multiple browsers and devices, reusable services, and rich internet application formats intensify the need for adequate testing. Additionally, conventional, co-located development activities are being replaced with agile techniques, globally distributed teams, application packages, and software-as-a-service. Application Lifecycle Management (ALM) offers processes and tools to achieve productivity and quality in today's software delivery environment. But, is ALM different than the promises made by the Software Development Lifecycle (SDLC) processes and tools of past decades? And, how can testing organizations absorb all of this change while "doing more with less?"

Join our distinguished panel including of some of the most visionary and leading providers of integrated software quality suites as they address the tough questions surrounding the future of software quality management processes and tools.

  • Hear the panelists' perspectives on industry trends in testing including test automation, cloud, mobility, and agile.
  • Learn about new innovations and how the thought leadership of these companies is making a difference in software quality.
  • Understand the value of Application Lifecycle Management and business alignment.
  • Discover the future directions in software quality and testing tools.

Sam Guckenheimer
Group Product Planner, Microsoft Corporation

Sam Guckenheimer is a noted authority on software testing and the author of Software Engineering with Microsoft Visual Studio Team System. He has 25 years of experience as an architect, developer, tester, product manager, project manager, and general manager in the software industry in the United States and Europe. Currently, Sam is the Group Product Planner for Microsoft Visual Studio Team System. He holds five patents on software lifecycle tools. A frequent speaker at industry conferences, Sam has guest lectured at Florida Tech, MIT, Harvard, and Yale. Sam is a Phi Beta Kappa graduate of Harvard University.

Pete DuPré
Chief Architect, Micro Focus

Pete DuPré has 25 years of experience in application development and management of software and systems with a degree in electrical and computer engineering. Over the course of his career, Pete has created complex technical solutions, managed global development organizations, and was CIO of a Fortune 500 company, Affiliated Computer Services. Well acquainted with international business, he has developed relationships and built organizations throughout Asia, South America, North America, and Europe. He has recently published a paper outlining the model he co-developed for profiling and organization's SDLC. Pete's speaking engagements have included multiple industry events worldwide.

Filip Szymanski
Director of Products, HP Software

Filip Szymanski is a Director of Products at HP Software responsible for HP Application Lifecycle Management product line. He leads the team responsible for current and future Application Lifecycle Management (ALM) releases, including requirements, test and defect management. Most recently he managed the strategic direction of TestDirector for Quality Center software. Before joining HP via the Mercury Interactive acquisition, he was in Technical Sales where he enabled the Sales organization to sell higher revenue products and services. Prior to the technical sales position, he managed the Mercury Partner program, where he enabled partners to successfully resell and deliver Managed Services. He holds a B.S. degree in Computer Engineering from Santa Clara University.

Serge Lucio
Program Director – Quality Management & Security, IBM Software Group, Rational

Serge Lucio is responsible for the IBM Rational Quality and Security products and strategy. Starting his career as a performance engineer for satellite ground systems, Serge has been working for the last 15 years in various product management and strategy roles, driving products ranging from IBM Rational Test Realtime to Rational Quality Manager, to the acquisition of Watchfire and Ounce Labs by IBM. Serge is a co-author of the UML Testing Profile and holds a patent in the area of modular functional testing.

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Thursday, November 10 - 8:30 a.m.

Geography Matters: What Measurement Tells Us about Offshoring, Agile Methods, and the "Flat World"

Michael Mah
QSM Associates, Inc.

Has the digital revolution really made it possible to do almost anything collaboratively, even with people separated by time and distance, thereby, making it feasible to construct the optimal project team from throughout the world?  Or, are the decisions to split software development around the globe coming primarily from pressure by CFOs to cut costs? Countering and complimenting the multi-shoring trend is a powerful new movement that looks at the force of concentration, or the “clustering,” of human creativity and talent, claiming that powerful innovation and economic gains result when smart and talented people locate closely to one another.  This is the view the Nobel Prize winning economist Robert Lucas and the message of the agile revolution. Who is right?

To answer this question, Michael looks at what measurement data says about offshore and agile projects, and about teams separated by distance or co-located.  Michael will present case studies of real companies and contrast the results from the two philosophies.  What you find may challenge long-held beliefs about knowledge work, commoditization, and innovation.  Get to know the benefits, preconditions, and fundamental principles of test design methods.  This keynote will spark new ways of looking at measurement, management, and strategy in the self-organizing and collaborative environment that will be required for software development in the next decade.                         

  • Learn what Industry Data is revealing about software productivity and quality
  • See how CFOs "get it wrong" in using offshoring to drive down costs
  • Discover what data on agile is showing us about software quality and time-to-market

As managing partner at QSM Associates Inc., Michael Mah teaches, writes, and consults to technology companies on estimating and managing software projects, whether in-house, offshore, waterfall, or agile. He is the director of the Benchmarking Practice at the Cutter Consortium, a Boston-based IT think-tank, and served as past editor of the IT Metrics Strategies publication. With over 25 years of experience, Michael and his partners at QSM have derived productivity patterns for thousands of projects collected worldwide across engineering and business applications. His current work examines the time-pressure dynamic of teams, and its role in project success and failure. In addition to his background in physics and electrical engineering, Michael is a mediator specializing in dispute resolution for technology projects.

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